In 1996, Joia was the first vegetarian restaurant in Europe to be awarded a Michelin star. It is owned by Chef Pietro Leemann and aims to disseminate the principles of a healthy, plant-based cuisine, which is eco-friendly and does not harm living creatures. Every dish is the result of extensive exploration and experiments. However, this is never the ultimate objective; rather, it is just a stage on a long journey.
Music, presentation, colours, and meticulous attention foster a unique tasting experience, allowing diners to explore food in a different dimension.
Eating at Joia means endless surprises, in terms of flavours, but also a marvellous multi-sensory adventure that seduces the diner’s senses, spirit and thoughts due to the evocative, skilfully prepared, novel dishes on offer. Immersed in the tasting of a menu, at one with nature, therefore with ourselves, our palate is enticed by the character, substance, and quality of what is proposed.
“We are what we eat and
we become what we choose to eat.”