Art is not only able to nourish our body, but also our heart, mind and spirit. Symbolic language is often more effective than words. Therefore, we use poetic and symbolic names for our dishes, and their appearance evokes an interior image that is accentuated by their proportions and colours. The flavour conjures up a natural harmony, which is inherent in each one of us, microcosms connected to the macrocosm.
Without unnecessary flights of fancy and eccentricities, the beautiful and the good, when simple and authentic, naturally lead to the balance that determines our deep wellbeing.
Ethics, pleasure and aesthetics must coexist in every dish. Knowledge, the exchanging of views and respect are essential ingredients for achieving this.
“Joia’s dishes are created by taking into consideration the multiple aspects represented by food. Nutrition, linked to dietary balance, is an effective tool for adopting a healthy lifestyle. Ethics is the basis for choosing vegetarian and organic food that respects the community, environment and shared agricultural systems. And then there is the moral aspect that directs the individual towards a peaceful and compassionate attitude toward all living beings and the psychological, which nourishes our thoughts, memories and emotions and can ideally determine our happiness. The transcendental aspect implies considering food as a project of transformation, taking shape both on an individual and collective basis. Food has the power and value of stimulating an evolution; its purpose is to keep us healthy, close to our essence. Above all, our dishes are ideas designed to represent these principles. In a nutshell, they explain and nourish all the dimensions of human beings: our body, mind and spirit.” Pietro Leemann